Our Vision

Our vision is for Tasmania to be a world-leading destination of choice, with a vibrant visitor economy supported by our tourism and hospitality industries, strong business and education sectors and a community that embraces our visitors and all the benefits they bring.

T21 Visitor Economy Action Plan 2020-22 - rebuilding tourism and hospitality in Tasmania.

About this strategy

T21 is a partnership agreement between the Tasmanian Government and the Tasmanian tourism industry represented by the Tourism Industry Council Tasmania (TICT).

The COVID-19 pandemic has severely impacted our tourism and hospitality sector and while times have been tough the foundations remain strong.

T21, as a well-established partnership, has developed the T21 Visitor Economy Action Plan 2020-2022 and this is focussed on rebuilding tourism and hospitality to once again be a valuable contributor to Tasmania’s economy, growing jobs for Tasmanians and benefits for regional communities.

Read the T21 Visitor Economy Action Plan 2020-22 and the six-month Action Plan Progress Report (February 2021)

Keep informed

A one-stop-shop for industry recovery information is available on the Tourism Tasmania website. Please check this site regularly for important updates and subscribe to Tourism Talk for tourism and hospitality industry news, alerts and opportunities.

For more information email contact@t21.net.au