An Enduring Partnership

T21 is unique in Australian tourism as an enduring partnership agreement between the public and private sectors to guide the development of a major destination. Since the original Tourism 21 agreement in 1997, successive Tasmanian Governments have worked with the Tasmanian tourism industry through the Tourism 21 partnership process.

The Tasmanian Government supports the growth of tourism in the state by driving demand for Tasmania through the marketing activities of Tourism Tasmania and on the supply side primarily through the activities of the Department of State Growth and the Department of Primary Industries Parks Water and the Environment. These departments work collaboratively to provide and facilitate infrastructure, experience development and industry capability to underpin the Tasmanian visitor experience.

Across a range of agencies, the Government also invests in infrastructure, population growth, education, Antarctic pursuits, productive capability, advanced manufacturing and many other activities that enhance the Tasmanian brand.

Tourism Industry Council Tasmania (TICT) is the peak industry body representing the private sector in the Tasmanian tourism industry. TICT is a not for profit organisation governed by a board of industry representatives from sectors of the Tasmanian tourism industry and the broader visitor economy. It provides a strategic direction and united voice for the sustainable development and growth of the Tasmanian tourism industry, and advocates on their behalf on policy matters affecting the sector.

The Tasmanian Government and TICT as signatories to this agreement recognise there are many sectors of the Tasmanian economy and many organisations that have a critical role in realising the vision of a vibrant visitor economy in Tasmania and in achieving our target of 1.5 million annual visitors to Tasmania by 2020.

This includes all levels and agencies of the Tasmanian Government, local government, the Australian Government, the Tasmanian Hospitality Association, the University of Tasmania and TAFE Colleges, Regional Tourism Organisations, Business Events Tasmania, our air and sea carriers, representative sectoral organisations and many others.

The Tasmanian Government and TICT must provide leadership, commitment and accountability on behalf of the state’s public and private sectors for the implementation of this agreement.

Room serviceMore Tasmanians depend on tourism for their employment than any other Australian State or Territory.

In 2014-15, visitors to Tasmania spent almost $1.89 billion during their stay1 .This money was spent throughout the state in local communities, and sustained many small businesses that directly serve visitors e.g. retail outlets, petrol stations, hotels, cafes, pharmacies, bakeries, as well as businesses that service them e.g. tradespeople, laundry services, catering services, food and beverage producers.

Currently, tourism contributes around $2.55 billion a year to the Tasmanian economy, or 9.9 per cent of Gross State Product. It directly provides around 17,500 local jobs in tourism, hospitality and connected industries, such as retail, accommodation, transport, pubs and bars, education and training, cafes, restaurants, tour operator and cultural services. Tourism also supports a further 19,200 jobs indirectly across industry sectors as broad as the construction, manufacturing, financial and insurance, education and training, health care, agriculture, forestry and fishing, and professional services sectors2.


1 Tasmanian Visitor Survey 2014-15, Tourism Tasmania

2 State Tourism Satellite Accounts 2014-15, Tourism Research Australia